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How sustainable is wool?

To produce 1 kilo you need more than 10.000 liter water. This is still less than you need for the production of lambswool, but still so much that wool is regarded a raw material with very strong impact on the environment. Wool therefore is a raw material of high value.

In that light it feels almost absurd that only 30% of all garment worldwide is sold for a regular price. 30% are sold with a discount and 40% end up in landfill before ever having been used by somebody. This is possible because „Fast Fashion“ – similar to Fast Food – can be manufactured for prices so low that dumping them does not hurt. (From the publication “Fashion Data”, het nieuwe instituut, Amsterdam).

That’s why …

... we only manufacture things wich in fact have been ordered – on demand. We have no stock and nothing is thrown away.
... we use wool with a higher percentage of acryl. This might on first sight sound like a contradiction  – but the life cycle analysis of acryl is better than that of cotton or lambswool.
... all Woolla products are unique pieces shaped by you after your own ideas. Research shows that people are using products longer if they could participate in the production or design process (Ikea Effect).

The highest impact on a product lifecycle is not triggered by the raw material but by the length of the lifecycle. The longer a product is used the better for the environment. Looks like it is all up to you ...

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